UPDATED 2021 TRAINING FOR ESTABLISHED TRADES BUSINESSES ONLY

How To Triple Your Sales Conversions, Get more 5 Star Reviews And Automate a Winning Business That Runs Itself

(without having to pay for ads, chase leads yourself, or use another spreadsheet ever again!)

The #1 Marketing Automation Platform Built for TradesThat Allows You To Follow Up And Convert More Leads Into Jobs Seamlessly. Increase sales, get more control and time.

See How Ambitious Trades Business Owners Are Implementing Our Game-Changing Strategies and Systems To Gain an Unfair Advantage And Win More Jobs

Watch The Video In Full, Then Click Below To Book A Call

Looking To Take Your Trades Business To The Next Level?

As an ambitious trades business owner, you've worked hard to build up your business and reputation... you've put in the hours, week-in-week-out, and you've made your family proud.


But as a smart business owner, you also recognise that the world is changing. What got you today's success won't necessarily be what takes you into your future.


Referrals are great, but are they your primary lead gen method?

Are you ranking in the Top 3 of Google Maps? Are you able to follow up with leads automatically and reach the customer within the first 5 minutes?


In 2021, opportunities come from a multitude of sources. Whether from your website, social media, networking, referrals, PPC, pay-per-lead sites, or suppliers, the challenge is not only to generate predictable, consistent lead flow but to manage everything efficiently and track your ROI, so that you can safely plan for the future.


Importantly, it's about keeping the phone ringing and engineers busy, staying on top of enquiries and making sure everything is followed up and no opportunities are missed.

  • Did you know that 50-60% of inbound leads go unconverted?


  • Or that the average customer needs to be followed up with 5-7 times before a sale!

But with all the lead generation methods and sources, staying on top of everything can be a massive time suck! 😤


At the same time, you know that digital marketing and marketing automation is not optional - it's necessary if you're going to stay relevant in your local market, beat your competitors and achieve your goals. After all, if you're not investing in your marketing and systems, rest assured, the winners in your market are.


Here’s the truth… if you don’t have a predictable, reliable pipeline that follows up on, nurtures and converts leads on autopilot, you are missing out on HUGE revenue opportunities.

Is Your Business In The Winning Zone?

Just imagine...what if you could pull all your systems and software together to make everything slicker, instead of trying to "duck=tape" 20 different platforms together?


What if bringing it all into a simple, central place could give you the power to push on and grow?

If you’re an ambitious Trades Business Owner and you're looking to increase sales, maximise profit and get greater control of your marketing and sales... then this is for you.


Perhaps you've hit a turnover ceiling and you're looking to get more of the right kind of jobs...


Or maybe you've got plenty of work but it can be up and down... or unpredictable. The problem is that you lack systems, and you know you're leaving money on the table because you're not following up as much as you could.


Either way, if you're looking to get MORE from your EXISTING lead flow whilst getting more control over your marketing and sales, so you can take your business to the next level... then you're in the right place.


Terrence

Busines Owner

"I have to work crazy amounts of hours and sort absolutely everything for everyone. Trying to change things from still running like a one-man band when I now have 6 staff members including me. I am currently the main centre cog and everything goes through me. I need to bring some new strategies to help the business grow."

LET'S FACE IT

There's A Lot Of Confusion

What to focus on, what strategies, what tools, who to trust...!?!

It can all be too much, on top of everything you need to do to keep your business running successfully and having a some semblance of work-life balance.

THE TRUTH IS

Anyone Can Be A Busy Fool...

But that doesn't mean you're making money

To gain a competitive advantage and be first choice in your local market, you can’t just do what others are doing… you need to do things differently!

  • Businesses that stay stagnant and don’t evolve, fall behind and struggle
  • What doesn't get measured, doesn’t get improved
  • There’s no silver bullet… to get long term success you need a long term strategy
  • But if you don’t have full visibility on what’s working and what’s not working...
  • …then you’re just chasing your tail and exhausting precious time and energy!

FACT

Now Is The Best Time In History...

To Automate, Accelerate and Grow Your Trades Business!

Especially If You’re An Ambitious Business Owner Seeking To Dominate In Your Local Market And Beat The Competition!

Click below to Book a Call and take the first step towards taking your business to the next level.

You CAN TRIPLE your sales and maximize profit from your existing lead flow without having to follow up on or chase the leads yourself

Ryan Martindale - CEO and Founder

RJ Martindale Plumbing & Heating | RJM Home Care

Let’s dispel a BIG MYTH that no other agency will tell you, especially those that are trying to sell you more leads!

It’s not just about getting more leads...

Even if want you want is more volume of the right kind of jobs, that’s only one piece of the puzzle.

Growing a successful trades business is about having the right systems in place to convert more, be more efficient and drive predictable success in your business.

Want to learn to learn more about how we can help your trades business automate, accelerate and grow?

Sound Familiar?

Check off the list where your answer is: YEP, I Can Relate!

 

I don’t know what my sales conversion rate is and don't really track this over time... maybe 50% or so?!

 

I roughly know where my leads come from - a lot are word of mouth referrals but I couldn’t tell you exactly the number from every single source online...

 

I’ve done some PPC and bought some leads but leads go cold by the time I chase them up... feels like I wasted my money.

 

I’ve worked with marketing agencies in the past that promised me the world but I don’t know what the ROI was in the end or what they produced.

 

I really want better systems and processes to manage leads, follow up and convert more jobs seamlessly but don’t know where to start, let alone who to trust.

 

I'd like to know that everything is being followed up on and not everything depends on me... so that I can step away a bit or if I take time off, and knowing that things are being handled.

If You Said Yes to Any of These...

Well, You're Not Alone -- BUT You Now Have Three Options:

OPTION #1

Do nothing — convince yourself that you don't need to invest in marketing and everything will be fine.

OPTION #2

Do more of the same — continue doing what you’ve been doing, and keep having what you've been getting.

OPTION #3

Do things differently — choose Lead Hero, to automate follow up, manage leads seamlessly and convert more sales to grow your business.

Ready to do things differently and take your business to the next level?

So What’s Lead Hero All About?

Well...If you’re like most trades businesses, you’ve most likely sought help from marketing agencies in the past that made a lot of promises, but delivered mediocre results in the end… leaving you feeling burned and confused.

That’s why it’s so important to partner with an agency that not only specializes in the Trades Industry but focuses on you and what your ambitions are for the future.

We’re not a jack of all trades dabbling across different industries - we are Trades Industry experts, specialising in unique strategies and systems that are tried, tested and proven so that you can take your trades business to the next level.

But don’t take our word for it!

Hear first hand from some of our clients...

B Wilson Plumbing & Heating – £32.5k Pipeline

In 2 Weeks!

£12.5k Completed And £20k Jobs Quoting in 2 Weeks!

Combined with our unique strategy and secret “no-brainer offer”, Bradley quickly stood out in his market and closed 4 high-ticket boiler jobs in the first two weeks, at a value of £12.7k completed and £20k open jobs still in the quotation stage.

A & L Services Heating and Plumbing – £38k

In 3 days With No Ad Spend!

Alan closed over £10k worth of jobs and found hidden sales opportunities buried in his customer’s list, even a commercial job worth over £70k!

Alan gained a competitive advantage that helped him attract and convert new sales without spending money on advertising.

More Sales, Greater Control and More delivering an ROI boost with Marketing Automation

We set up Wayne of Your New Boiler with his “end-to-end” marketing & sales system on Lead Hero with full integration into Servicem8 so that his job management and marketing systems would talk to each other seamlessly.

Wayne has tripled the results of his existing lead generation without having to spend one penny more on advertising.

Want to get similar results and grow your business?

Why You Should Listen?

Helping Ambitious Trades Business Owners Profit More & Work Less

Francis Rodino, CEO Lead Hero

Hi, I'm Francis! I’m a seasoned digital marketer and automation expert with an obsession for helping ambitious Trades Businesses automate, accelerate and grow!


Throughout a career spanning 20+ years in the digital marketing and advertising industry, I’ve had the privilege of driving 8-figure results for some of the biggest brands and companies in the world. I’ve launched digital marketing campaigns for Playstation, FIFA, Activision, Disney and some amazing, world-renown companies, and I was actually one of the early pioneers of inbound lead generation and marketing automation for large enterprises.


Following over two decades in corporate, I sought to make a bigger impact by bringing big brand know-how and Tech to local businesses to help them thrive and grow.


I even remember our very first client, a UK-based Plumbing & Heating company that took the leap into the Lead Hero system... in less than a week, he TRIPLED his conversions from Google and generated nearly £40k of sales opportunities with no ad spend!

Francis Rodino has driven successful digital marketing campaigns for over 20 years, working alongside brands including:

Fast forward two years, and we’re taking the Trades Industry by storm, helping ambitious businesses to accelerate their sales with marketing automation.


I’ve been featured on PHAM News (UK’s leading Plumbing, Heating and Air Movement magazine) and Off the Tools Podcast as a key contributor to the +25k-strong Facebook community of ambitious trades business owners who are looking to grow lucrative, systematised businesses and lead the way.


Lead Hero is also an Industrial Associate of CIPHE - The Chartered Institute Of Plumbing and Heating Engineering - contributing to the industry with thought leadership and training.

Trusted By Top Trades Businesses

Want to Get In Touch with Lead Hero?

Here are the Three Secrets to Tripling Your Sales Conversions, Maximising Profit and Automating A Winning Business That Runs Itself

(without spending any more money on ads or having to chase leads yourself)

This is what you need to do to set up a lead management system on your own, so you can increase your revenue without spending more money on ads or traffic.

STEP #1 - You need a central sales dashboard for all your lead sources

Set up your sales dashboard so you can track leads from MULTIPLE SOURCES and never miss an opportunity again

You can’t improve what can’t be tracked, so if you don’t know the precise value of your leads and the individual sources, how can you possibly know where to invest in growing your trades business?


You need a proper sales and lead management system... and we're not talking about job management systems (Commusoft, Servicem8, simPRO etc.)... a lead and sales management system that sits at the FRONT END of your business, kind of like your “front door”. You don’t want to “muddy” your job management platforms with people who are not yet ready to buy.


Your sales pipeline should be configured stage by stage, and you should be able to track exactly where every customer is in your sales process. Attribution for every lead source should be clear so you can see which lead generation methods are giving you the best ROI.


After all, that is what a ROBUST marketing and sales system is for; it's one that not only converts jobs now but also nurture opportunities for the future. If you are only working towards closing the most immediate jobs, you are missing out on future sales opportunities and future growth for your business.


So if you’re serious about growing a trades business that runs itself, you'll ditch the paper and spreadsheets...


Put in place a lead management system to track ROI; see where every lead is coming from; see the value of every lead with their conversion rates; and, most importantly, give you the control and full visibility you need to make smart decisions in your business.

"YOU CAN'T IMPROVE WHAT YOU CAN'T MEASURE"

You can’t improve what can’t be measured, so if you don’t know the precise value of your leads and the individual sources, how can you possibly know where to invest in growing your trades business?


You need a proper sales and lead management system... and we're not talking about job management systems (Commusoft, Servicem8, simPRO etc.)... a lead and sales management system that sits at the FRONT END of your business, kind of like your “front door”. You don’t want to “muddy” your job management platforms with people who are not yet ready to buy.


Your sales pipeline should be configured stage by stage, and you should be able to track exactly where every customer is in your sales process. Attribution for every lead source should be clear so you can see which lead generation methods are giving you the best ROI.


After all, that is what a ROBUST marketing and sales system is for; it's one that not only converts jobs now but also nurture opportunities for the future. If you are only working towards closing the most immediate jobs, you are missing out on future sales opportunities and future growth for your business.


So if you’re serious about growing a trades business that runs itself, you'll ditch the paper and spreadsheets...


Put in place a lead management system to track ROI; see where every lead is coming from; see the value of every lead with their conversion rates; and, most importantly, give you the control and full visibility you need to make smart decisions in your business.

STEP #2 - You need to centralise all your conversations

Centralise all your conversations in one place so you and your team can keep track of everything for every lead... whether on Email, Text, Phone, Facebook, Google My Business ...

One of the big problems trades businesses face is that with so many leads sources (PPC, pay per lead, Checkatrade, Google My Business, website, facebook, email, phone, chat), it’s getting harder and more frustrating to keep track of conversations and remember what was said!

And I can’t emphasise this enough: you can’t improve what you can’t measure!


Have a think about how efficient your current system is to manage and keep track of conversations...

Are your conversations on different devices, channels, paper, or even in your head?

What if you could have a centralised, seamless system that enables you to see all your conversations, from Facebook, email, SMS, and phone all in one place?

What if you were able to look back at call recordings and see how you could improve your ability to close the sale?

Do you think that could improve your sales conversions?


This is the new way, the way that will give you greater control and free up your time so you can have better conversations with the RIGHT customers, which will ultimately increase your sales!

STEP #3 - You need a "speed-to-lead" automated follow-up and nurture campaign

Put in place an automated follow-up and nurture system so that you can stop missing out on huge revenue opportunities with people who are not yet ready to buy

Did you know that 80% of customers buy from the first business that calls them?


The reality is that most trades businesses do not have an automated follow-up and nurture campaign, let alone the capability to get leads fast enough to turn them into customers. Customers are becoming more demanding. They expect superior customer service and efficiency on the channels of their choice, be it Facebook, SMS, email or webchat.


Unconverted leads is the biggest problem trades businesses face, and most of the time it boils down to two things:

(1) Business are too slow to call the leads;

(2) lack of follow-up (and nurture).


The money is in the follow-up; only 3% of your market is ready to buy, so how are you engaging with the other 97%?

Are you leaving that money on the table for your competitors?


Selling only to customers who are ready to buy means missing countless opportunities to not only make sales in the future but to build your reputation, stay front-of-mind with your customers and build your brand your local market.


Using an automated CRM (customer relationship management system) to follow up with leads, daily, weekly and monthly will mean that leads will reach you to YOU when they are ready to buy. These activities will help you grow your business for the long-term.


Remember, it’s the action you take NOW that will define your sales and where your business is in the next 3–6 months!

Ready to take action and automate?

This Is The Difference Between Getting By And Winning!

Imagine a new reality where all your systems are working in harmony, giving you an extra 10-20 hrs per week without you ever having to chase a lead again. All that extra time back — what would that do for your business?

Imagine all your systems working in harmony, attracting, following up on and converting leads on autopilot, bringing an additional £20k revenue per month without spending more on ads!

Go from manual to automated lead flow, where you’re leaving your competition behind like dust in the wind wondering how you did it.

Finally, you have truly built a trades business that is automated, that runs itself, and you’ve finally achieved the FREEDOM to choose — the business you want to be and the life you want to live.

Your Field Management Software is NOT for Marketing

If you're going to do a win with marketing in 2021, your simPRO, Servicem8, Commusoft won't cut it. These platforms are not built for marketing, they don't have the capability to do what you need when it comes to converting leads across email, Facebook, Google My Business, and more. The key to a seamless, automated system, lies in putting in place a SOLID FOUNDATION for marketing automation and getting your systems to work seamlessly, in harmony.

Seamless Integrations With Industry-leading Systems

Lead Hero is the last marketing and sales system you will ever need in your trades business.

It integrates seamlessly with thousands of other softwares via Zapier.

What People Are Saying About Lead Hero

Ready and get started to take your business to the next level?

Automate, Accelerate and Grow Your Trades Business With Our Game-Changing Marketing Automation Suite

Get more from what you’re doing without spending more on ads

You are leaving a HUGE amount of money on the table if you don’t have a system to manage, follow up on and convert leads. And the best thing about this is that the burden doesn’t have to be all on you or your team to chase the leads.

It’s about maximising profit, uncovering hidden sales opportunities and increasing the efficiency in your marketing, sales and operations.


Without a system, you really have no control. From pay per lead, social media, networking, referrals, your website, manufacturers, in 2021, you will soon be left behind if you don’t have a system to manage your leads.


You can’t improve what can’t be tracked, so if you don’t know the value of your leads and the individual sources, how can you possibly know where to invest in growing your trades business?


Put in place a lead management system where you can track ROI, see clearly where every lead is coming from, see the value of every lead with their conversion rates and, most importantly, give you the control and full visibility you need to make smart decisions in your business.

Ready to get started and take your business to the next level?

Businesses Are Having Real Success with Lead Hero

And Getting Major Wins Like These…

Ready to get started and take your business to the next level?

Here are just some of the Game-Changer Benefits You Get with

Lead Hero that you won’t get anywhere else

Advanced Speed-to-Lead

This is the secret sauce we use to grow our client's businesses. Our automated system engages with potential customers, connects you automatically via SMS, email, voicemail drops, Facebook, webchat, even Google My Business messaging...whatever the best channels for your market are.


Respond faster and get more leads and manage multiple pipelines with powerful automations. Make sure a lead is never missed and always followed up on.

Full Visibility All-in-One Place

Have conversations from SMS, Phone, Email, Facebook and Google Messenger and even manage you Google and Facebook reviews from one central place. Send personalised voicemails to hundreds of customers in one go. Lead Hero puts all your messaging tools in one place!


Even make outbound phone calls to your clients and leads from your Lead Hero Inbox. With our Android and iOS apps, it’s easy to communicate with clients on the go.

Greater Control

Full control and visibility on your marketing and sales including Google Ads and Facebook Ads reporting… if you’re already running ads with another agency that’s totally fine but you still deserve 100% visibility over what they are doing.


Confidently set up automated systems, customised to your business needs and scale your business. while our reporting dashboards will give you full visibility of your data, so you know what's ultimately working and are able to focus on what is right for growing your business.

Grow Your Standout Reputation

Collecting reviews from happy customers is a time-consuming but necessary process. Our automated system takes that task off your to-do list. In addition, every time you receive a review anywhere across the web, you'll know within minutes and can respond appropriately.


Generate and respond to reviews quickly across Google and Facebook, all from one place... build up your reviews effortlessly at the click of a button.



Lead Management

Team Management

Unified Communications

Integrated Web Chat & Forms

Professional Email Marketing

High Conversion Funnels

Powerful Automation Triggers

Handy Mobile App

PLUS A Long Term Growth Partner

When you work with Lead Hero, you get a support team dedicated to your success, and providing you with first class support and care.


You'll have access to top marketing services to help you evolve and grow your trades business - whether its PPC, SEO, Social Media, Custom Campaigns… and much more!


At Lead Hero we're here to help you drive your own success path. You and your team will also have access to training, resources and strategic partnerships with top players in the industry from technology solutions to business coaching.

Ready to get started and take your business to the next level?

Now If You Still Think Lead Hero Isn’t for You…

Hey, that's ok! Here are some alternatives

At Lead Hero we fundamentally believe you deserve the Freedom To Choose

And that includes giving you other options to working with us.

Option 1: Build It Yourself

You could buy 15+ different pieces of software, stitch them all together and muddy up your job management platform, but that would cost you over £1,200 per month in software licence fees alone, plus a consultant to map out your business system and implement the tech and the starting investment would be over £10,000 excluding the significant investment of time.

You won't have to pay for other marketing software, and you can GET RID of extra costs like:

Option 2: Hire An Agency

You could hire a marketing agency to do the whole thing for you, but then you relinquish control once again and be held hostage for every little task or change request, working with agencies that don’t care about your business as you do, and don’t provide you with the access and control that you need to get things done fast and beat your competitors to market and, frankly put, they care more about THEIR bottom line than yours.

Or take your business to the next level with Lead Hero...


Try out this PROVEN concept and do something you know will probably work for you.


We’ll show you how we charge only a fraction of that price that will help you convert organic AND paid leads, get more reviews and grow an automated trades business in 30 days or fewer.



In fact, our average clients are not just increasing sales...they are saving over £1,200 per month with our end-to-end marketing automation suite. The system should never cost you guys money, as it pays for itself many times over with the additional sales the system can bring in.

Lead Hero is a total game changer for my business and I'm not even scratching the surface of what it can do for us... we're only 2 months in and already seeing massive benefit! The team are awesome and can't recommend them enough! They are always available for support and guidance every step of the way and we really appreciate all their advice.

Dan Simmonds

Owner at Plumco

To anyone thinking about working with Lead Hero don't delay any longer! I wish I'd started working with them years ago and I know for a fact that my business would have been way better off. It's been such a great decision for my business to work with them - finally a marketing team I can trust that has my best interests at heart.

Alan Watson

Owner at A & L Services U.K. Ltd

Ready to get started and take your business to the next level?

FAQs

I’m already using job management software. Why do I need Lead Hero?

With so many leads coming in from different places, it is essential to attract, nurture and convert leads BEFORE they muddy up your job management platform. Additionally, if you’re relying on your job management platform to be your marketing and sales system, you’re missing a trick (and huge revenue opportunities). Lead Hero is built for marketing.


Lead Hero is an essential component of your business tech stack and integrates into leading job management platforms via Zapier.

Do I need to be a tech wiz??

Not at all. These days, there are many CRMs you can use (not all have centralised communications, though), and most are fairly straightforward to set up without needing to be a technical wiz. Like all things, there's some setup and learning required at the start, but with our free onboarding, comprehensive video training and customer support portal, you'll have everything you need to get. up and running quickly.

Don’t people hate automated responses?

The key to great marketing is all about the copy! If you write your copy in a natural way that would reflect how you would speak to customers in real life, there is virtually no difference between a manual and an automated response. When you get started, we're going to provide you with few "ready to go" campaigns written by our pro copywriting team so you start selling in no time!


Marketing automation is simply there to give you “speed to lead” and to automate repetitive, mundane tasks you would normally be doing yourself. So when done right, the customer should only feel that they are getting a superior customer experience that is valuable and relevant to their customer journey.

How much does it cost?

A fraction of what it would cost you to put in place all the tech, systems, copy, campaigns and integrations yourself! The system pays for itself many times over as you scale your business with Lead Hero. Ready to book your no-obligation discovery call?

How long is the contract? Will I be “tied in”?

Our end goal and philosophy is to give your clients the freedom to choose, so we don’t tie you into any long-term contracts. We are so confident that you will find Lead Hero will become an indispensable part of your business and you are free to cancel and time.

I’m already investing in marketing. Can I use Lead Hero?

Firstly, if you’re investing in marketing, you’re already ahead of the curve! And secondly, if you’re investing in marketing, you will start to see up to 75% conversion rates and the potential of TRIPLING the value of your marketing budget by putting in place some of the campaigns and automations that come with Lead Hero right out of the box!

I don’t need to invest in marketing. Will Lead Hero work for me?

Yes! You will get more from everything you do and build a real asset for your business: a customer database, increase your reputation and the ability to reach your customers in the channels they use — Facebook, email, SMS, webchat, phone, Google My Business.

Don’t people hate automation?

The key to great marketing automation is to make it feel human and to take care to speak to customers in a “real” way. Our professionally written campaigns ensure that your marketing is of the highest standard, respects your customers and reflects your business in the best possible light!

Ready to get started and take your business to the next level?

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